BBLTranslation at IAAPA Expo Europe 2022

BBL Translation

After not being able to go ahead in 2020, the annual IAAPA Expo in Europe was finally able to take place in London this year at the ExCel Centre – a very convenient location between Canary Wharf and London City Airport. Barbara Beatrice Lavitola, Managing Director at BBLTranslation, was thrilled to be able to attend the event in-person alongside over 11,000 industry professionals who all came together to showcase the latest developments in the world of leisure and resorts.

The world of theme parks and resorts is one that is naturally tied to entertainment and shared experiences, with friends and families coming together to discover unique attractions that nothing else on Earth can provide. It offers a chance for people to come together and escape the stresses and worries of the world in order to create treasured memories and sensations that persist long after we’ve left the venue. In essence, our industry is one that has a lifelong impact on human beings. The full weight of this was on display by the Royal Docks this year, with representatives from every imaginable part of the leisure sector coming together to show off their contribution to this incredible area of work.

The focus of the event, for us, was on growth and modernity. The corporate world is one that will always demand innovation and a focus on moving forward with the times, and this is certainly true for theme parks and resorts. To help those involved to understand how best we can do this, the Expo hosted dozens of talks and events over its duration. Tuesday saw talks ranging from how to keep up with food and drinks in a rapidly-changing and trendy world, to understanding how to set your prices strategically to encourage business growth.

The speech about ‘What New UK Attractions Need to Know About’ was a chance to hear from some of the operators pioneering a new era of entertainment. In this this session, some of the latest formats competing for guests’ time, from immersive theatre and competitive socialising to the world’s first “Amazement Park” were showcased. A special thanks to Doug Douglas from the National Farm Attractions Network.

Meanwhile, other days saw other respected individuals come and talk about their own specific experiences within the industry, offering a range of fascinating insights about the state of the leisure world and the directions in which it is heading.

We particularly enjoyed the ‘European Theme Park Legends’ panel, chaired by Reinoud Van Assendelft de Coningh, which gave the audience the chance to hear about how elite professionals from the theme park sector have navigated their careers and the areas in which they think there have been great changes. To see such notable names as Amanda Thompson and Philippe Gas share their thoughts and ideas deepened our understanding of the industry and left us with a better knowledge of the way everything works.

By coming together and sharing conversations with so many people, we have been able to gain a wealth of information about the world of leisure and attractions that Barbara Beatrice Lavitola was looking forward to bringing back to the rest of the team at BBLTranslation. Creating those memorable experiences and treasured moments requires a company to be able to effectively engage with the customer base, and engaging with the customer base means speaking their language well. With our deep level of knowledge about the world of leisure, BBLTranslation is able to make sure that any business looking to bring their content into other languages can benefit from the services that we provide.

BBLTRANSLATION, an IAAPA member for several years, is a translation agency specialising in the leisure and entertainment industry, capable of carrying out copytranslations (translations which are especially creative, focused on the client’s business) of commercial brochures, menus, flyers etc. in the main European and Asian languages. Amongst its main clients are: amusement parks, theme parks, water parks, and businesses that offer photographic solutions for rides and attractions.

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In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025, Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

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vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025 Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

viii. If you receive commercial communications by electronic means, in accordance with the Spanish Law of Information Society and Electronic Commerce Services (LSSICE), you may withdraw your consent, unsubscribe or modify your data using the same channel, through the e-mail address legal@bbltranslation.eu, which will be specified in each communication.