How much does a translator cost? You set the price

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If someone offered you the opportunity to pay a price that you consider fair for a service, instead of having to pay a price that was already assigned by the company, what do you think you would be willing to pay? It’s one of the latest marketing techniques that are revolutionizing the market, and supporters are finding that a job well done is a job well paid.

 

4 July 2015 – Fran Méndez, Forbes Spain

 

Let’s go back to the summer of 2013 when the well-known Spanish airline, Iberia, decided to offer 232 tickets from Madrid to New York at the price that the consumer was willing to pay. The offer started at 600 euros, reducing by 5 euros every second until a traveler decided to accept the price at the moment.

 

The result was more than extraordinary: a surge of media attention, a revolution for social media sites, as well as another surprising benefit that they didn’t think they would obtain. But, what was this company’s key? It was simply the customers’ satisfaction with the aforementioned services. That’s to say that when you’re used to getting products or services of quality from a company, you don’t mind paying the price that you really think they deserve.

 

This is the idea that drove Barbara Beatrice Lavitola, noted by the marketing consultant, Giampaolo Curreri, as a “leader with a great vision, imagination, knowledge and dedication,” to create BBLeasy® a project with the objective of adjusting its services with the price that the client sets. “The idea came as the result of a long time spent with the preparation of budgets. These days, time is the most important aspect for everyone, so we tried to create a service that would allow us, the providers, as well as the clients to save precious time,” explains the CEO and founder of the company. In this way, BBLeasy® guarantees that the services offered will fit the satisfaction that the client expects.

 

These types of services are managing to change the traditional business models by offering them more flexibility to both the clients and the company itself. In the words of Barbara Beatrice Lavitola, “It’s no longer about saying I’ll offer you this and if you want it, you have to pay X; but rather, tell me what kind of budget you have to work with, and I, with my team and my knowledge, will do what I can.” However, companies like BBLeasy® tend to offer two types of services: one that fits the traditional model and another that serves to investigate new marketing techniques to adapt to the clients’ needs.

 

What’s the most prevalent difference between one service and the other? It would be that which the client needs and demands at that very moment. “BBLTranslation offers native professional translators with a minimum of 5 years of experience, specializing in the field of translation that is to be performed, in accordance with current regulations and ensuring the absence of any semantic or spelling errors. However, not all clients require service at this level, which is why we have created an alternative service, BBLeasy®,” explains Barbara Beatrice Lavitola.

 

Without a predetermined price, the client feels free to decide their budget, among other things, depending on their satisfaction with the work carried out. This is how these types of initiatives increase two of the basic characteristics that each company has to keep in mind for success in the business world: loyalty to the customer and the guarantee of a job well done.

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Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025, Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025 Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

viii. If you receive commercial communications by electronic means, in accordance with the Spanish Law of Information Society and Electronic Commerce Services (LSSICE), you may withdraw your consent, unsubscribe or modify your data using the same channel, through the e-mail address legal@bbltranslation.eu, which will be specified in each communication.