IAAPA Expo Europe 2019: Technology, Sustainability and the Human element

BBL Translation

 

From 16 to 19 September 2019, more than 15,000 leisure, tourism, and entertainment professionals from more than 100 countries in the entertainment and leisure industry met in Paris Expo Porte de Versailles in France.

This year IAAPA Expo Europe 2019 (formerly Euro Attractions Show) broke records once again with over 600 exhibitors in attendance. The assocaciation also chose a great location in the charming city of ParisExpo Porte de Versailles, which is the largest exhibition park in France and a short stroll from the Eiffel Tower!

The exhibition is the largest international conference and trade show for the leisure and attractions industry in Europe, Middle East and Africa (EMEA). It is one of the biggest showcase of products and services targeted at theme parks, water parks and zoological parks. These services and products ranged from the field of security, sustainability, technology, sales, retailtainment and marketing among others. Such a conference is invaluable to BBLTranslation as the agency specialises in the leisure and entertainment industry. Year on year attending the exhibition continues to be a fruitful endeavor, giving the company valuable chance to strengthen its professional connections, discover new business opportunities and keep updated on new developments within the sector and learn from global experts, and 2019 was no exception.

A recurring theme for this edition was virtual reality (as it has been for many in the recent years). A particular highlight was attending the “How to Fit Virtual and Augmented Reality into your Business Reality” that gave a glimpse into how the technology is developing and how future attractions and services may soon look.

It was also encouraging to see how sustainability continues to be a growing consideration for the sector. This was discussed in “Embracing Sustainable Practices in the Attraction Industry” exploring how sustainability can positively impact a company with speakers coming from big industry names such as Merlin Entertainments and the Coca-Cola company.

Elsewhere, it was interesting to note the emphasis on the human side of the leisure sector. Rather, how one finds the importance of human emotion, notably family and fun, at the core of the leisure sector values. The talk “A Neuro-Scientific Approach to Happiness at Attractions” was particularly insightful into how recreational and entertainment facilities play a role in the happiness of guests.

Finally, BBLTranslation’s CEO, Barbara Beatrice Lavitola, attended “CEO Talk: Inspiring Leadership – How to Engage Your People to do Their Best” which revealed that communication is key. Upon reflecting on this Barbara added the need to “Make people feel unique. Teach them, learn from them and build great things with them”.

BBLTRANSLATION left the IAAPA Expo Europe 2019 in Paris with a wealth of knowledge and new contacts and is preparing itself for the next edition of the IAAPA Expo Europe 2020, which will take place from the 22 to the 24 September in London (UK).

BBLTRANSLATION is a translation agency specialising in the leisure and entertainment industry, capable of carrying out copytranslations (translations which are especially creative, focused on the client’s business) of commercial brochures, menus, flyers etc. in the main European and Asian languages. Amongst its main clients are: amusement parks, theme parks, water parks, and businesses that offer photographic solutions for rides and attractions.

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Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025, Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

Important warning: we recommend that you carefully read the contents of this legal text prior to providing any personal data through the website of Bibielle Global Translations, SL, owner of and responsible for the correct application of the Privacy Policy.
In accordance with the regulations applicable to the protection of personal data, and the new provisions contained in the General Data Protection Regulation (hereinafter GDPR), directly applicable from 25 May 2018, Bibielle Global Translations, SL informs you of the following:
i. Contact details of the Data Controller: Bibielle Global Translations, SL (hereinafter BBL), with Tax Identification No. B65336885, registered office at Calle Cartagena 241, Barcelona, 08025 Spain, and contact e-mail legal@bbltranslation.eu.

ii. Purposes: Data collected through the contact e-mail address, or service quotation request form, will be incorporated into files owned by BBL with the purpose of handling, managing and responding to your request or contact. The data provided will not be used for purposes other than those for which it was collected.

iii. In addition, and on a voluntary basis, you may provide your consent (by ticking the corresponding box or registration) to us sending commercial communications, by any route and/or electronic means, and keeping you informed about the services which, being similar to the current ones, may interest you, and which BBL offers to its Clients and users under more advantageous conditions, and to carry out market or customer satisfaction surveys.

iv. Retention: The data will be retained for the time necessary to achieve the purposes for which it was collected, in order to respond to the subject of your request or contact, and while there continues to be a mutual interest. It will be deleted when it is no longer necessary for such purposes, the commercial or contractual relationship ends, unless its retention is required by law.

If you provide your consent to the sending of commercial communications, personal data will be processed actively while you have the status of User, or until you withdraw your consent.

v. Data communication: In no event will your data be transferred or communicated to a third party, unless required by law; nor will it be transferred internationally, except with the unequivocal consent of the data subject, and prior information about the possible recipients, purpose and, where appropriate, country of destination.

vi. Duty of secrecy: BBL complies strictly with the duty of secrecy and confidentiality of personal data, and for this reason has implemented technical, organisational and security measures to prevent its unauthorised alteration, loss, processing and/or access, taking account of the state of the art, the nature of the stored data and the risks to which they are exposed, all of this as established by Spanish and European legislation on the Protection of Personal Data.

vii. Rights of the data subject:

a. To exercise the rights of access, rectification, erasure and objection, limitation of treatment, data portability and not being the subject of automated individual decisions, by writing to Bibielle Global Translations, SL, Calle Cartagena 241, Barcelona, 08025 Spain or at legal@bbltranslation.eu indicating the subject of your request, and attaching a [copy of your] national identity card or passport.
b. To complain to the Supervisory Authority: if a user considers that their data is not being used properly, and this matter is not addressed by BBL, they may submit a complaint to the relevant data protection authority, which in Spain is the Agencia Española de Protección de Datos.

viii. If you receive commercial communications by electronic means, in accordance with the Spanish Law of Information Society and Electronic Commerce Services (LSSICE), you may withdraw your consent, unsubscribe or modify your data using the same channel, through the e-mail address legal@bbltranslation.eu, which will be specified in each communication.