Article published on the ICEX eMarketServices Experts Network

In a world where ecommerce has taken off, competition from online businesses and marketplaces has multiplied compared to recent years. The pandemic has marked a before and after, incorporating online shopping as a habit for consumers, but also for companies. Therefore, internationalisation online strategies focus on differentiation, and this applies to not only B2C markets, but B2B markets also.

So how do you convince the user to choose a certain ecommerce or a specific brand in electronic markets? Undoubtedly, increasing engagement and building a strong community is one of the options that will generate success in the long run. And to achieve this, the use of words becomes one of the winning formulas.

How to boost engagement in online businesses using the right words

There are several ways to boost engagement using words, and it all depends on the sector of the ecommerce itself, or the B2B or B2C audience the marketplace is targeting. Some of them are:

• Use simple and easy-to-understand language to reach a wide audience.
• Create eye-catching titles and headings that grab the reader’s attention.
• Use a tone of voice appropriate to your audience and the topic you are addressing.
• Use keywords relevant to your content to improve SEO.
• Use questions and calls to action to engage your audience and motivate them to respond or interact.
• Use stories and examples to illustrate your points and make your content more interesting and easier to understand.
• Use images, videos and other media to complement your content and increase the reader’s attention.

Translations in online businesses: key for internationalisation online strategies

Translations are important for several reasons in relation to engagement:

Broaden your reach: By translating your content into different languages, you can reach a much wider audience and boost your engagement.

Improve comprehension: By translating your content into a language that is understandable to your audience, you can improve comprehension of your content and boost engagement.

Increase trust: By translating your content into a language that is native to your audience, you can increase your audience’s trust in your content and boost engagement.

Facilitate interaction: By translating your content into different languages, you can facilitate interaction with your audience and boost engagement.

Improve SEO: By translating your content into different languages, you can improve the SEO of your content and boost engagement.

In short, translations are important to boost engagement because they allow you to reach a wider audience, improve understanding, increase trust, facilitate interaction and improve SEO,

Translation in marketplaces: a way to create a solid corporate identity aimed to your target market.

In addition to linguistic reasons, as well as those related to search engine strategies, there are other aspects in which translations are important to boost your brand engagement:

Encourage inclusiveness: By translating your content into different languages, you can encourage inclusiveness and diversity, which can boost engagement with a diverse audience.

 Improve user experience: By translating your content into a native language of your audience, you can improve user experience and boost engagement.

 Create an emotional connection: By translating your content into a language native to your audience, you can create an emotional connection with your audience and boost engagement.

 Access new markets: By translating your content into different languages, you can access new markets and boost engagement with a global audience.

 Avoid misunderstandings: By translating your content into your audience’s native language, you can avoid misunderstandings and boost engagement.

 In short, translations are essential to boost engagement as they allow you to reach a wider audience, improve understanding, increase trust, facilitate interaction, improve SEO, encourage inclusiveness, enhance user experience, create an emotional connection, access new markets and avoid misunderstandings. Still don’t have a plan for adapting your ecommerce to new markets and captivate your new target audience?